Campaigns
I participated in these campaigns as the interactive editorial lead, writer, and quality assurance lead. I either wrote the copy or revised it for corporate tone of voice, media consistency, and business target. In each case, writing this kind of copy involves understanding the product and being able to transform the complex into a customer "ah ha".
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Campaigns
I participated in these campaigns as the interactive editorial lead, writer, and quality assurance lead. I either wrote the copy or revised it for corporate tone of voice, media consistency, and business target. In each case, writing this kind of copy involves understanding the product and being able to transform the complex into a customer "ah ha".