CONTENT STRATEGY
From idea through publishing strategically based on message, media and format.
I love content! All aspects of it. I am involved in developing content strategy from the idea all the way to publishing and going live. To take a complex idea and turn it into a dynamic expression in the perfect rhetorical medium is bliss.
Style is dictated by company identity, branding, tone of voice, medium, and the message itself. Style is a rhetorical device that conveys a message. I have been lucky to lead the development of numerous different styles, each a unique representation of the company itself.