http://ruth-obrien.com/locales-translations daily 0.75 2014-06-25 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab2995e4b09fa26b045e7c/1403720229891/Localesgraphic.jpg Locales-Translations https://static1.squarespace.com/static/52091500e4b03ad27ab76762/52091501e4b03ad27ab76772/53ab1223e4b0bd338a6fba5b/1403720229891/Localesgraphic.jpg Locales-Translations https://static1.squarespace.com/static/52091500e4b03ad27ab76762/52091501e4b03ad27ab76772/53ab11dfe4b0e6d6b38a16db/1403726229437/Picture3.png Locales-Translations https://static1.squarespace.com/static/52091500e4b03ad27ab76762/52091501e4b03ad27ab76772/52094f78e4b0734e32dd8d0d/1376341882292/FR-FR1.jpg Locales-Translations http://ruth-obrien.com/events daily 0.75 2013-04-01 http://ruth-obrien.com/events/gbbeyf14uxp5axdiul38yqbydep5rx monthly 0.5 2013-04-01 http://ruth-obrien.com/campaigns daily 0.75 2016-11-11 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/58263fffd2b8570fc604ed49/1378237970420/ Campaigns - Medios+ Campaign https://static1.squarespace.com/static/52091500e4b03ad27ab76762/520952a4e4b008a4a3c0170f/520a71e5e4b04f935ef05c7b/1378237970420/Medios1a.jpg Campaigns - Medios+ Campaign https://static1.squarespace.com/static/52091500e4b03ad27ab76762/520952a4e4b008a4a3c0170f/520a65e3e4b021ed6a286c41/1376690056650/DREAMGALLERYCarousel.jpg Campaigns - GateM Campaign https://static1.squarespace.com/static/52091500e4b03ad27ab76762/520952a4e4b008a4a3c0170f/52263da5e4b0c8ebde94337b/1478901759780/SupportandTrainingToday.png Campaigns - Support Services Campaign http://ruth-obrien.com/campaign-gallery-3 daily 0.75 2013-08-16 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/520e8c47e4b00ad941c2d59b/520e8c8ce4b0b41cfbbda2d2/1376685647322/Medios1a.jpg Campaign Gallery 3 - Medios+ First Screen https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/52deb668e4b0ae6a78554544/1376685647322/Medios1a.jpg Campaign Gallery 3 - Medios+ First Screen https://static1.squarespace.com/static/52091500e4b03ad27ab76762/520e8c47e4b00ad941c2d59b/520e9147e4b080195a1ccccb/1376686410649/Medios2a.jpg Campaign Gallery 3 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/520e8c47e4b00ad941c2d59b/520e8d16e4b0381b503bf201/1376685335748/Medios3a.jpg Campaign Gallery 3 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/520e8c47e4b00ad941c2d59b/520e8d15e4b0126d60098d54/1376685336053/Medios4a.jpg Campaign Gallery 3 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/520e8c47e4b00ad941c2d59b/520e8d40e4b0126d60098d89/1376685379072/Medios5a.jpg Campaign Gallery 3 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/520e8c47e4b00ad941c2d59b/520e8d48e4b02bacee130cd0/1376685386991/Medios6a.jpg Campaign Gallery 3 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/520e8c47e4b00ad941c2d59b/520e8d4fe4b0ec9403c7b97f/1376685392452/Medios7a.jpg Campaign Gallery 3 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/520e8c47e4b00ad941c2d59b/520e8d56e4b0c6a53737cba7/1376685399686/Medios8a.jpg Campaign Gallery 3 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/520e8c47e4b00ad941c2d59b/520e8d76e4b0c6a53737cbe0/1376685433244/Medios9a.jpg Campaign Gallery 3 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/520e8c47e4b00ad941c2d59b/520e8d7ce4b07788031d43b1/1376685439129/Medios10a.jpg Campaign Gallery 3 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/520e8c47e4b00ad941c2d59b/520e9096e4b0b01240a6b822/1376686233608/Medios11a.jpg Campaign Gallery 3 http://ruth-obrien.com/style daily 0.75 2014-04-15 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/52262df5e4b0a8bddd51382e/534d588be4b0fa621a37a796/1397579073717/LearningPoint-crpd6.jpg Style https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/5256dcb1e4b065c225ee266e/1397578379769/LearningPoint.jpg Style - Learning Point Associates Style Guide Learning Point Associates was an educational non-profit organization that created educational content for professors and academic institutions all the way to classroom curricula. The style here was academic and formal. This style guide was based on APA style. https://static1.squarespace.com/static/52091500e4b03ad27ab76762/52262df5e4b0a8bddd51382e/5226315ae4b0e08faf463bf6/1378236208400/Kaplan+Financial+Style+Guide%2C+3rd+edition.jpg Style - Kaplan Financial Style Guide Kaplan Financial is a financial company that creates content to help financial professionals become certified in many different financial fields. Kaplan Financial style is business formal but friendly. This style guide is based on The Chicago Manual of Style. https://static1.squarespace.com/static/52091500e4b03ad27ab76762/52262df5e4b0a8bddd51382e/5226330de4b0e08faf464186/1378236407016/MotoStyleGuide.png Style - Motorola.com Interactive Style Guide Motorola.com is the website for Motorola Mobility. It is a B2B website that provides consumer information as well as offering retail for some of its products. Motorola.com style is directed at consumers and is therefore friendly and informal. This style guide is based on the AP Stylebook. http://ruth-obrien.com/locales2 daily 0.75 2014-06-26 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ac91dee4b0b52e4e70fee8/1403818463941/Locales.jpg Translations https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab2fcee4b0906e2b1c21ea/1403727873460/Medios9a.jpg Translations https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab3702e4b0f756e4a5b9ed/1403729681559/Systems+Integration.jpg Translations https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab36d7e4b0c4e73874d9b7/1403729624918/2APEX3000-OpenOverview.jpg Translations https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab3dd3e4b0a06bed80fb59/1403731430215/ Translations https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ac9045e4b0f2d928bf690f/1403818055563/Medios2a.jpg Translations https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab36e7e4b0c4e73874d9d8/1403729646689/Medios3a.jpg Translations https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ac2427e4b0e12871f1f4c2/1403790374905/ Translations http://ruth-obrien.com/migration1 daily 0.75 2014-07-18 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab61b1e4b0236127568c11/1403740600154/Medios9a.jpg Content Migration https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ac8ca2e4b05e0d792b5879/1403817130687/16-a-v-shp.jpg Content Migration Transitional home page with super NAV rollover capability https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ac3103e4b0bef0179b2cf8/1403793668891/Medios8a.jpg Content Migration Product tab landing page with new rollover NAV https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab6157e4b0bb8eea377452/1403740512738/Medios6a.jpg Content Migration Redesigned home page with rotating tray for promotional banner ads https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab60a0e4b0236127568adb/1403740357550/Medios1a.jpg Content Migration First shared global landing page (GLP) https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab621be4b0906e2b1c6762/1403740717868/ Content Migration First newly designed website Product page https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab6137e4b0e2153d28bb35/1403740472138/Medios4a.jpg Content Migration First home page with promo badges https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab6243e4b0e63cc7c46a40/1403740752682/ Content Migration Home page announcement of merge https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ac302be4b0a767ff9eb85f/1403793456459/Medios10a.jpg Content Migration A customer-centric landing page https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab61e9e4b0906e2b1c670e/1403740667520/Medios11a.jpg Content Migration First migrated product page on new platform https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab610ce4b0fd77b2a8dc8a/1403740429853/Medios2a.jpg Content Migration Last shared GLP https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab6121e4b02a8f83805bef/1403740450695/Medios3a.jpg Content Migration First interim landing page https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53ab6181e4b025ee91b6b926/1403740554494/Medios7a.jpg Content Migration Home landing page revolving promotions tray http://ruth-obrien.com/campaigns2 daily 0.75 2014-06-25 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aad903e4b05ff168ab10d5/1403705607361/Medios5a.jpg Revolving Tray https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aadb30e4b09b2b6264cff0/1403706162193/Medios10a.jpg Revolving Tray https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aad992e4b02d5200ea5ff9/1403705749782/Medios8a.jpg Revolving Tray https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aad969e4b035c35628fc17/1403705707712/Medios7a.jpg Revolving Tray https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aad9c7e4b0bb66e9789dfd/1403705800719/Medios9a.jpg Revolving Tray https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aad93ce4b089544e45f563/1403705668328/Medios6a.jpg Revolving Tray https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aad833e4b0b5beded282fe/1403705396815/Medios4a.jpg Revolving Tray https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aad61fe4b06de1f7237c94/1403704864654/Medios1a.jpg Revolving Tray https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aad66be4b05b83797095bb/1403704960224/Medios2a.jpg Revolving Tray https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aad6fbe4b036fbbc376ed8/1403705090195/Medios3a.jpg Revolving Tray https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aad5b9e4b0688f4ac86c3d/1403704767541/DREAMGALLERYCarousel.jpg Revolving Tray http://ruth-obrien.com/read-me daily 0.75 2013-08-13 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/52091501e4b03ad27ab76783/1364399882564/location.jpg Read Me Location Info https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/52091501e4b03ad27ab76787/1364399586177/navopen.jpg Read Me Nav open https://static1.squarespace.com/static/52091500e4b03ad27ab76762/52091501e4b03ad27ab76781/52091501e4b03ad27ab76963/1364399611631/bottom.jpg Read Me https://static1.squarespace.com/static/52091500e4b03ad27ab76762/52091501e4b03ad27ab76781/52091501e4b03ad27ab76962/1364399611563/normal.jpg Read Me https://static1.squarespace.com/static/52091500e4b03ad27ab76762/52091501e4b03ad27ab76781/52091501e4b03ad27ab76961/1364399611286/scrolled.jpg Read Me https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/52091501e4b03ad27ab76785/1364399872502/contact.jpg Read Me Contact Form http://ruth-obrien.com/about daily 0.75 2014-07-18 http://ruth-obrien.com/content-strategy daily 0.75 2014-06-06 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/534d5afce4b0a071920fa751/1397578493056/ CONTENT STRATEGY Style is dictated by company identity, branding, tone of voice, medium, and the message itself. Style is a rhetorical device that conveys a message. I have been lucky to lead the development of numerous different styles, each a unique representation of the company itself. https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/520a950ae4b0f89d32758593/1376425229215/Content+Strategy.png CONTENT STRATEGY http://ruth-obrien.com/campaigns1 daily 0.75 2013-08-19 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/520e9284e4b0397ed2312515/1376686726067/Medios8a.jpg Vertical Scroll https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/520e9215e4b098b0bde26f9d/1376686616975/Medios2a.jpg Vertical Scroll https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/520e9229e4b0e4f8f7990d47/1376686636478/Medios3a.jpg Vertical Scroll https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/520e9267e4b09b7effed813f/1376686697425/Medios6a.jpg Vertical Scroll https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/520e92c3e4b0c2d3c42451cf/1376686790622/Medios11a.jpg Vertical Scroll https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/520e938ae4b0376c2cbafc14/1376686989231/Medios1a.jpg Vertical Scroll https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/520e9255e4b0376c2cbaf8b6/1376686679611/Medios5a.jpg Vertical Scroll https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/520e923ce4b0e4f8f7990d6c/1376686654486/Medios4a.jpg Vertical Scroll https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/520e9308e4b0c2d3c4245247/1376686860019/Medios7a.jpg Vertical Scroll https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/520e9296e4b0397ed2312533/1376686745268/Medios9a.jpg Vertical Scroll https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/520e92aee4b0e55a2ecb151c/1376686769112/Medios10a.jpg Vertical Scroll http://ruth-obrien.com/home daily 1.0 2019-05-09 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/5391f91ae4b06e162854a6cb/1402075423502/Hyatt+2.jpg INTERACTIVE PORTFOLIO http://ruth-obrien.com/campaigns4 daily 0.75 2014-06-25 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aaf834e4b036fbbc37a568/1403713610127/Medios1a.jpg Supporting the Business https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aaf92ee4b01ce2d720a866/1403713839361/Medios9a.jpg Supporting the Business https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aaf97de4b0bb66e978ca88/1403713941133/Medios2a.jpg Supporting the Business https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aaf9c3e4b02e66141043b8/1403713999300/2APEX3000-OpenOverview.jpg Supporting the Business https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aafa4ce4b02987deb813e0/1403714126493/Systems+Integration.jpg Supporting the Business https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aafa15e4b02987deb81399/1403714073742/Medios3a.jpg Supporting the Business http://ruth-obrien.com/styleguides daily 0.75 2016-11-14 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/534d5e46e4b0572b5d799bbc/1397579335525/ Style The Motorola.com Editorial Style Guide is also based upon telecom industry style requirements, The Associated Press Stylebook and the Merriam-Webster's Collegiate Dictionary. This style is designed for the consumer digital environment, is less formal and more customer-centric in its presentation. https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/534d5e34e4b0572b5d799b8a/1397579316494/ Style The Kaplan Financial Style Guide is based on financial industry style requirements and the Chicago Manual of Style, 15th Edition. This is a style geared for financial professionals engaged in continuing education. https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/534d5e1ae4b0572b5d799b6f/1397579291340/LearningPoint-crpd6.jpg Style The Learning Point Associates Style Guide is based on APA Style. Preferred for academic and scientific research, this is a formal, precise style. https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/58263f2359cc687470056601/1478901577360/ Style The AMA Style Guide is based on AP style for the medical community comprising doctors, residents and medical students. AMA Web style is conversational and professional in tone. https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/54356a4ae4b0a112b1229653/1412786763475/ Style The ARRIS Style Guide is based on telecom industry style requirements, The Associated Press Stylebook and the Merriam-Webster's Collegiate Dictionary. This style guide is geared to more sophisticated technology partners and customers. http://ruth-obrien.com/campaigns3 daily 0.75 2014-06-25 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aaf0fae4b0688f4ac890b8/1403711768714/Medios2a.jpg Promotion Campaign https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aaf0d6e4b0bd338a6f8626/1403711706921/Medios1a.jpg Promotion Campaign https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aaf1b1e4b008d54d8d1f19/1403711945308/Medios3a.jpg Promotion Campaign https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aaf3e5e4b035d2f5922b6e/1403712487078/2APEX3000-OpenOverview.jpg Promotion Campaign https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aaf299e4b035c356291e93/1403712154105/Medios8a.jpg Promotion Campaign https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aaf24ae4b0db58621f3420/1403712075700/Medios7a.jpg Promotion Campaign https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aaf1f6e4b0a0cb5bb1c7d5/1403712033662/Medios6a.jpg Promotion Campaign https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/53aaf2aee4b0dae535bd0015/1403712216613/Medios9a.jpg Promotion Campaign http://ruth-obrien.com/new-page daily 0.75 2016-11-16 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/582625fb59cc68a88e59a666/1478895110609/Audinece+-+Med+Students+scroll.jpg Defining the Audience https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/582625e2bebafbb19f647535/1478895086660/Audience+-+Residents+scroll.jpg Defining the Audience https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/582606a546c3c4660c0db2f2/1478887091321/ Defining the Audience http://ruth-obrien.com/defining-audience-need daily 0.75 2016-11-14 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/58262d3ae4fcb538dd7a2b45/1478896956907/Life+%26+Career+Category.jpg Defining Audience Need https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/58262d45e4fcb538dd7a2c74/1478896967036/Practice+Management+Category.jpg Defining Audience Need https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/58262d24e4fcb538dd7a2a1d/1478896937096/Education+Category.jpg Defining Audience Need https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/58262d6f46c3c4089697d6e4/1478897013384/ Defining Audience Need https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/58262fc06a496381343f555b/1478897612397/ Defining Audience Need https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/58262d4fe4fcb538dd7a2d36/1478896979205/Delivering+Care+Category.jpg Defining Audience Need http://ruth-obrien.com/corporate-website-redesign daily 0.75 2019-04-11 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/5825ffbfbebafb0f4b65776e/1478885312326/New+Home+Page.JPG Corporate Website Redesign New AMA corporate home page illustrates result of top-down enterprise content strategy https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/5825ff5db3db2b9eac367afa/1478885214615/OLD+AMA+Home+Page.jpg Corporate Website Redesign Legacy AMA corporate home page structure and design http://ruth-obrien.com/defining-audience-need-per-audience daily 0.75 2019-04-11 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/58262e88f7e0abb6a0ddc976/1478897290400/Subcategory+-+Audiences+-+Education.jpg Defining Category Content per Audience https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/58262e96f7e0abb6a0ddca32/1478897303739/Cateogry+-+Subcategory+-+L%26C.jpg Defining Category Content per Audience http://ruth-obrien.com/caterpillar-portable-generators daily 0.75 2017-02-22 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/58270f776a49634bd848673f/1478954873064/Cat+Portables+HP.jpg Caterpillar Portable Generators http://ruth-obrien.com/motorola-mobility daily 0.75 2016-11-17 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/582a3489d2b8570fc62b3681/1479160970170/SOLUTIONSPG.jpg Motorola Mobility http://ruth-obrien.com/my-tool-box daily 0.75 2016-11-17 http://ruth-obrien.com/argonne-national-laboratory daily 0.75 2019-05-09 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/5cd45325eb393162ce589d76/1557418790442/OLD+ANL.gov.JPG Argonne National Laboratory https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/5cd455659b747a5c7d92dce9/1557419374333/NEW+ANL.gov.JPG Argonne National Laboratory http://ruth-obrien.com/motorola-solutions-digital-transformation daily 0.75 2019-05-09 https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/5cd45c3a4785d3200f01f18d/1557421157700/screencapture-motorolasolutions-en_us-LP-NEW.png Motorola Solutions Digital Transformation https://static1.squarespace.com/static/52091500e4b03ad27ab76762/t/5cd45b68e5e5f0ba34cedf87/1557420913793/screencapture-motorolasolutions-es_xl-HP-OLD-EN.png Motorola Solutions Digital Transformation