contact us

Use this form to contact me.

 


60601

 

Style

Style is dictated by company identity, branding, tone of voice, medium, and the message itself. Style is a rhetorical device that conveys a message. I have been lucky to lead the development of three very different styles for three unique brands.

LearningPoint-crpd6.jpg
Kaplan Financial Style Guide

Kaplan Financial Style Guide

Kaplan Financial is a financial company that creates content to help financial professionals become certified in many different financial fields. Kaplan Financial style is business formal but friendly. This style guide is based on The Chicago Manual of Style.

Motorola.com Interactive Style Guide

Motorola.com Interactive Style Guide

Motorola.com is the website for Motorola Mobility. It is a B2B website that provides consumer information as well as offering retail for some of its products. Motorola.com style is directed at consumers and is therefore friendly and informal. This style guide is based on the AP Stylebook.

1 2 3
LearningPoint-crpd6.jpg
Kaplan Financial Style Guide
Motorola.com Interactive Style Guide

Style

Style is dictated by company identity, branding, tone of voice, medium, and the message itself. Style is a rhetorical device that conveys a message. I have been lucky to lead the development of three very different styles for three unique brands.