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Corporate Website Redesign

Legacy AMA corporate home page structure and design

Legacy AMA corporate home page structure and design

New AMA corporate home page illustrates result of top-down enterprise content strategy

New AMA corporate home page illustrates result of top-down enterprise content strategy

Roles

  • Content strategist

  • Digital content team supervisor

  • Digital content project manager

  • Editorial lead

    Deliverables

  • Content matrix

  • Content audits & gap analysis

  • Taxonomy

  • Content migration to new platform (Drupal)

  • Scheduling team content rewrites & revisions

  • Project timelines, calendars and scope

  • Project status reporting to senior leadership, analyzing and summarizing data

  • Identifying and mitigating project risks

  • QA & UAT processes (Jira)

  • Change requests process & management (WorkFront)