Style
STYLE IS A RHETORICAL DEVICE THAT CONVEYS A MESSAGE.
Style is dictated by company identity, branding, tone of voice, medium, and the message itself.
I have been lucky to lead the development of numerous corporate style guides, each a unique representation of the company itself.
The AMA Style Guide is based on AP style for the medical community comprising doctors, residents and medical students. AMA Web style is conversational and professional in tone.
The ARRIS Style Guide is based on telecom industry style requirements, The Associated Press Stylebook and the Merriam-Webster's Collegiate Dictionary. This style guide is geared to more sophisticated technology partners and customers.
The Motorola.com Editorial Style Guide is also based upon telecom industry style requirements, The Associated Press Stylebook and the Merriam-Webster's Collegiate Dictionary. This style is designed for the consumer digital environment, is less formal and more customer-centric in its presentation.
The Kaplan Financial Style Guide is based on financial industry style requirements and the Chicago Manual of Style, 15th Edition. This is a style geared for financial professionals engaged in continuing education.
The Learning Point Associates Style Guide is based on APA Style. Preferred for academic and scientific research, this is a formal, precise style.